Tobi Lutke zu KI-Nutzung

Tobi Lutke, CEO von Shopify, hat in einem internen Memo seine Haltung zur Nutzung von künstlicher Intelligenz mit dem Team geteilt – und trifft dabei genau den Nerv der Zeit. Da das Memo geleakt wurde, teilte Lutke es auf Twitter (https://x.com/tobi/status/1909231499448401946).

💡 Ein absolutes Must Read für alle, die verstehen wollen, wie KI unsere Arbeitswelt gerade grundlegend verändert – und welche Haltung wir dazu einnehmen sollten.

👉 Wer das Memo noch nicht gelesen hat: Es geht nicht nur um Tools, sondern um Mindset.


Hier ist ein Auszug:

  1. Using AI effectively is now a fundamental expectation of everyone at Shopify. It's a tool of all trades today, and will only grow in importance. Frankly, I don't think it's feasible to opt out of learning the skill of applying AI in your craft; you are welcome to try, but I want to be honest I cannot see this working out today, and definitely not tomorrow. Stagnation is almost certain, and stagnation is slow-motion failure. If you're not climbing, you're sliding.

  2. AI must be part of your GSD Prototype phase. The prototype phase of any GSD project should be dominated by AI exploration. Prototypes are meant for learning and creating information. AI dramatically accelerates this process. You can learn to produce something that other team mates can look at, use, and reason about in a fraction of the time it used to take.

  3. We will add AI usage questions to our performance and peer review questionnaire. Learning to use AI well is an unobvious skill. My sense is that a lot of people give up after writing a prompt and not getting the ideal thing back immediately. Learning to prompt and load context is important, and getting peers to provide feedback on how this is going will be valuable.

  4. Learning is self directed, but share what you learned. You have access to as much of the cutting edge AI tools as possible.There is chat.shopify.io, which we had for years now. Developers have proxy, Copilot, Cursor, Claude code, all pre-tooled and ready to go. We’ll learn and adapt together as a team. We’ll be sharing Ws (and Ls!) with each other as we experiment with new AI capabilities, and we’ll dedicate time to AI integration in our monthly business reviews and product development cycles. Slack and Vault have lots of places where people share prompts that they developed, like #revenue-ai-use-cases and #ai-centaurs.

  5. Before asking for more Headcount and resources, teams must demonstrate why they cannot get what they want done using AI. What would this area look like if autonomous AI agents were already part of the team? This question can lead to really fun discussions and projects.

  6. Everyone means everyone. This applies to all of us—including me and the executive team.